Our Story

In 2014, two old class mates met for dinner.

Thierry had witnessed his first DK1 VR experience, and convinced Nick, who was running a different business at the time, to start a VR company together. And so Purple Pill was born.

The plan was to create 360º 3D video, even though we both had no experience in video production, and there was not a single camera commercially available to film such videos, so we were forced to create one ourselves. We built a wooden prototype, which landed us a small investment, which in turn allowed us to create a better camera.

However, we soon ran into the next issue: how to play these videos on the various VR headsets? This was long before YouTube and Facebook started supporting 360º video. Again, we were forced to create our own solution.

It started with a basic 360º video player to showcase our own video productions, but soon clients got interested too, and so we started branding our player. We realized that most of those apps had similar requirements, and so the goal became to automate the entire app building process and create a WordPress for VR apps.

We called it Headjack.

1st camera prototype

1st funding round

We sent a few paragraphs outlining our ideas for the business to some people we knew, initially just for feedback, and within a week we had enough money on our account to get started!

Open-sourced v2 camera design

1st app created for a client

We built a Cardboard app for VR Gorilla, powered by the very first version of our CMS, and launched it in the Google Play store.

Launch AppFactory

Our first attempt at a web interface for our CMS.

2nd funding round

The goal became finding a scalable business model, and so we doubled down on our CMS, now called Headjack.

Headjack closed beta

We let the first 100 users into our platform, and used their feedback to prepare for a public launch.

Headjack public launch

3rd funding round

The previous round funded the development of Headjack, now we had to get some users in.

Launch Cinema feature

Finished 50th production

Producing 360º video is the R&D for Headjack, so we keep doing that to know what features are needed.


Watch showreel

Removed watermark

We removed the watermark from our Free plan to allow anyone to build their first app for free.

4th funding round

The focus for this round is to optimize our sales funnel and fund the development of the next generation of Headjack.

Headjack v3

We're rewriting Headjack from the ground up, and when it's done, it will be even more powerful and versatile than it is today.


Watch the teaser

Connect with us

If you wish to know more about us or the company, feel free to get in touch! We'd love to hear from you.


Headjack by Purple Pill
[email protected]
Kattenburgerstraat 5
1018JA Amsterdam
The Netherlands
+31202441793